About us

 S13 Project Cherry Bomb

Urban Racing OÜ (Tallinn, Estonia)

    - Introduction

    Urban Racing OÜ is a well-known brand in the automotive industry, offering a wide range of automotive products. Since its establishment in 2017, Urban Racing has emerged as a prominent player in Estonia, renowned for its expertise in car tuning and customization.
    Alongside its specialization in automotive accessories, Urban Racing also operates as a reputable dealership of the finest used cars in Estonia. With a commitment to quality and customer satisfaction, Urban Racing has earned a reputation as a trusted source for pre-owned vehicles.
    Additionally, as the largest European webstore for automotive accessories, Urban Racing provides a comprehensive selection of products to enhance the driving experience.     

    - History

    Urban Racing OÜ was founded in 2017 by Aleksi Ovaskainen as an automotive company. It all began with importing American Muscle cars but when the COVID-19 pandemic hit, the company struggled and started selling cheap cars to help people thru tough financial times.

    In 2021, Urban Racing took a new direction by tuning and selling BMWs, achieving 7 figure sales for the first time. Aleksei Sobolev joined the team, contributing as a videographer, photographer, and designer. However, the outbreak of war disrupted business operations, leading to a return to selling cheap cars.

    Despite the challenges, Urban Racing gradually expanded, importing cars and moving to larger facilities. They gained recognition as a well-known brand for selling used cars in Estonia by 2022. With a growing team and a dedicated focus, the company continued to facing monthly challenges and pushing for success. 

    In 2023, Urban Racing achieved a significant breakthrought by establishing the largest European webstore for external automotive accessories.

    In July 2023 Urban Racing made waves online, reaching 1 million views on TikTok and gaining a strong following across various platforms. Today, Urban Racing OÜ remains steadfast in its commitment to providing quality vehicles and excellent customer service, while its passion for creating unique cars continues to drive its success. Urban Racing keeps making unique cars by creating custom designs and installing aftermarket parts.

    - Conclusion

    We are a group of enthusiasts that are passioned about cars =

    • Importing & Exporting  variety brands of car from/to EU / Non-EU
    • Checking & Repairing cars, motorcycles etc.
    • Sourcing & Embedding tailor-made body kits
    • Car (ecu) tuning service
    • Upgrading & changing interior, exhaust/intake systems of car
    • Creating car related contents & performing car stunts
    • Car photography & videography, car stunt performance

    By far, we have conducted some many different car projects, 

    kindly check them out through our social media platforms:

    YouTube: https://www.youtube.com/@UrbanRacingTeam

    Instagram: https://www.instagram.com/urbanracing_/

    Facebook: https://www.facebook.com/urbanracing.ee

    TikTok: https://www.tiktok.com/@urbanracing_